Meg White Sex Tape Scandal

SITUATION:
White Stripes drummer Meg White is rumored to be the star of a sex video recently posted online. It is also rumored that this is the real reason for the cancellation of the White Stripes tour, which was previously blamed on her "acute anxiety".

http://www.contactmusic.com/news.nsf/article/meg%20white%20internet%20sex%20tape_1044575

OBJECTIVES
To keep White Stripes fans focused on their music and not on the sex tape. To keep the White Stripes as known as a band more focused on their music and not the "rockstar" life.

AUDIENCE
Indie/Rock Music fans between the ages of 16-34 who are fans of the White Stripes.

STRATEGY
- Use their acclaimed past albums for nostalgic appeal
- Go ahead and apologize to the fans and admit that it is her, Vanessa Hudgens did that and it seems to be working for her
- Uncancel the tour

TACTICS
- Have Meg appear on late night talk shows admitting and apologizing for the sex tape
- Put out formal statements with the apology to appear in music forward places such as Rolling Stone, Spin and Pitchfork Media
- On the late night talk shows Meg appears on, have the band play their music from old albums or promote their new album
- Uncancel the tour to show that Meg is not affected by this

TIMETABLE
For Meg to appear on all the late night shows should only take one to two weeks. The tour should be back on immediately.

METHOD OF EVALUATION
We could evaluate the success of this campaign by seeing if the sales of the White Stripes albums have faltered at all or have risen. Also, sales of the concert tickets for the revived tour can be taken into account.